The Lost Symbol Chapter 7-11

CHAPTER 7 Katherine Solomon hurried across the parking lot through the cold rain, wishing she had worn more than jeans and a cashmere sweater. As she neared the building's main entrance, the roar of the giant air purifiers got louder. She barely heard them, her ears still ringing from the phone call she'd just received. That which your brother believes is hidden in D.C. . . . it can be found. Katherine found the notion almost impossible to believe. She and the caller still had much to discuss and had agreed to do so later that evening. Reaching the main doors, she felt the same sense of excitement she always felt upon entering the gargantuan building. Nobody knows this place is here. The sign on the door announced: SMITHSONIAN MUSEUM SUPPORT CENTER (SMSC) The Smithsonian Institution, despite having more than a dozen massive museums on the National Mall, had a collection so huge that only 2 percent of it could be on display at any one time. The other 98 percent of the collection had to be stored somewhere. And that somewhere . . . was here. Not surprisingly, this building was home to an astonishingly diverse array of artifacts–giant Buddhas, handwritten codices, poisoned darts from New Guinea, jewel-encrusted knives, a kayak made of baleen. Equally mind-boggling were the building's natural treasures–plesiosaur skeletons, a priceless meteorite collection, a giant squid, even a collection of elephant skulls brought back from an African safari by Teddy Roosevelt. But none of this was why the Smithsonian secretary, Peter Solomon, had introduced his sister to the SMSC three years ago. He had brought her to this place not to behold scientific marvels, but rather to create them. And that was exactly what Katherine had been doing. Deep within this building, in the darkness of the most remote recesses, was a small scientific laboratory unlike any other in the world. The recent breakthroughs Katherine had made here in the field of Noetic Science had ramifications across every discipline–from physics, to history, to philosophy, to religion. Soon everything will change, she thought. As Katherine entered the lobby, the front desk guard quickly stashed his radio and yanked the earplugs from his ears. â€Å"Ms. Solomon!† He smiled broadly. â€Å"Redskins?† He blushed, looking guilty. â€Å"Pregame.† She smiled. â€Å"I won't tell.† She walked to the metal detector and emptied her pockets. When she slid the gold Cartier watch from her wrist, she felt the usual pang of sadness. The timepiece had been a gift from her mother for Katherine's eighteenth birthday. Almost ten years had now passed since her mother had died violently . . . passing away in Katherine's arms. â€Å"So, Ms. Solomon?† the guard whispered jokingly. â€Å"Are you ever gonna tell anybody what you're doing back there?† She glanced up. â€Å"Someday, Kyle. Not tonight.† â€Å"Come on,† he pressed. â€Å"A secret lab . . . in a secret museum? You must be doing something cool.† Miles beyond cool, Katherine thought as she collected her things. The truth was that Katherine was doing science so advanced that it no longer even resembled science. CHAPTER 8 Robert Langdon stood frozen in the doorway of the National Statuary Hall and studied the startling scene before him. The room was precisely as he remembered it–a balanced semicircle built in the style of a Greek amphitheater. The graceful arched walls of sandstone and Italian plaster were punctuated by columns of variegated breccia, interspersed with the nation's statuary collection–life-size statues of thirty-eight great Americans standing in a semicircle on a stark expanse of black-and-white marble tile. It was exactly as Langdon had recalled from the lecture he had once attended here. Except for one thing. Tonight, the room was empty. No chairs. No audience. No Peter Solomon. Just a handful of tourists milling around aimlessly, oblivious to Langdon's grand entrance. Did Peter mean the Rotunda? He peered down the south corridor toward the Rotunda and could see tourists milling around in there, too. The echoes of the clock chime had faded. Langdon was now officially late. He hurried back into the hallway and found a docent. â€Å"Excuse me, the lecture for the Smithsonian event tonight? Where is that being held?† The docent hesitated. â€Å"I'm not sure, sir. When does it start?† â€Å"Now!† The man shook his head. â€Å"I don't know about any Smithsonian event this evening–not here, at least.† Bewildered, Langdon hurried back toward the center of the room, scanning the entire space. Is Solomon playing some kind of joke? Langdon couldn't imagine it. He pulled out his cell phone and the fax page from this morning and dialed Peter's number. His phone took a moment to locate a signal inside the enormous building. Finally, it began to ring. The familiar southern accent answered. â€Å"Peter Solomon's office, this is Anthony. May I help you?† â€Å"Anthony!† Langdon said with relief. â€Å"I'm glad you're still there. This is Robert Langdon. There seems to be some confusion about the lecture. I'm standing in the Statuary Hall, but there's nobody here. Has the lecture been moved to a different room?† â€Å"I don't believe so, sir. Let me check.† His assistant paused a moment. â€Å"Did you confirm with Mr. Solomon directly?† Langdon was confused. â€Å"No, I confirmed with you, Anthony. This morning!† â€Å"Yes, I recall that.† There was a silence on the line. â€Å"That was a bit careless of you, don't you think, Professor?† Langdon was now fully alert. â€Å"I beg your pardon?† â€Å"Consider this . . .† the man said. â€Å"You received a fax asking you to call a number, which you did. You spoke to a total stranger who said he was Peter Solomon's assistant. Then you willingly boarded a private plane to Washington and climbed into a waiting car. Is that right?† Langdon felt a chill race through his body. â€Å"Who the hell is this? Where is Peter?† â€Å"I'm afraid Peter Solomon has no idea you're in Washington today.† The man's southern accent disappeared, and his voice morphed into a deeper, mellifluous whisper. â€Å"You are here, Mr. Langdon, because I want you here.† CHAPTER 9 Inside the Statuary Hall, Robert Langdon clutched his cell phone to his ear and paced in a tight circle. â€Å"Who the hell are you?† The man's reply was a silky calm whisper. â€Å"Do not be alarmed, Professor. You have been summoned here for a reason.† â€Å"Summoned?† Langdon felt like a caged animal. â€Å"Try kidnapped!† â€Å"Hardly.† The man's voice was eerily serene. â€Å"If I wanted to harm you, you would be dead in your Town Car right now.† He let the words hang for a moment. â€Å"My intentions are purely noble, I assure you. I would simply like to offer you an invitation.† No thanks. Ever since his experiences in Europe over the last several years, Langdon's unwanted celebrity had made him a magnet for nut-cases, and this one had just crossed a very serious line. â€Å"Look, I don't know what the hell is going on here, but I'm hanging up–â€Å" â€Å"Unwise,† said the man. â€Å"Your window of opportunity is very small if you want to save Peter Solomon's soul.† Langdon drew a sharp breath. â€Å"What did you say?† â€Å"I'm sure you heard me.† The way this man had uttered Peter's name had stopped Langdon cold. â€Å"What do you know about Peter?† â€Å"At this point, I know his deepest secrets. Mr. Solomon is my guest, and I can be a persuasive host.† This can't be happening. â€Å"You don't have Peter.† â€Å"I answered his private cell phone. That should give you pause.† â€Å"I'm calling the police.† â€Å"No need,† the man said. â€Å"The authorities will join you momentarily.† What is this lunatic talking about? Langdon's tone hardened. â€Å"If you have Peter, put him on the phone right now.† â€Å" â€Å"That's impossible. Mr. Solomon is trapped in an unfortunate place.† The man paused. â€Å"He is in the Araf.† â€Å"Where?† Langdon realized he was clutching his phone so tightly his fingers were going numb. â€Å"The Araf? Hamistagan? That place to which Dante devoted the canticle immediately following his legendary Inferno?† The man's religious and literary references solidified Langdon's suspicion that he was dealing with a madman. The second canticle. Langdon knew it well; nobody escaped Phillips Exeter Academy without reading Dante. â€Å"You're saying you think Peter Solomon is . . . in purgatory?† â€Å"A crude word you Christians use, but yes, Mr. Solomon is in the in-between.† The man's words hung in Langdon's ear. â€Å"Are you saying Peter is . . . dead?† â€Å"Not exactly, no.† â€Å"Not exactly?!† Langdon yelled, his voice echoing sharply in the hall. A family of tourists looked over at him. He turned away and lowered his voice. â€Å"Death is usually an all-or-nothing thing!† â€Å"You surprise me, Professor. I expected you to have a better understanding of the mysteries of life and death. There is a world in between–a world in which Peter Solomon is hovering at the moment. He can either return to your world, or he can move on to the next . . . depending on your actions right now.† Langdon tried to process this. â€Å"What do you want from me?† â€Å"It's simple. You have been given access to something quite ancient. And tonight, you will share it with me.† â€Å"I have no idea what you're talking about.† â€Å"No? You pretend not to understand the ancient secrets that have been entrusted to you?† Langdon felt a sudden sinking sensation, now guessing what this was probably about. Ancient secrets. He had not uttered a word to anyone about his experiences in Paris several years earlier, but Grail fanatics had followed the media coverage closely, some connecting the dots and believing Langdon was now privy to secret information regarding the Holy Grail–perhaps even its location. â€Å"Look,† Langdon said, â€Å"if this is about the Holy Grail, I can assure you I know nothing more than–â€Å" â€Å"Don't insult my intelligence, Mr. Langdon,† the man snapped. â€Å"I have no interest in anything so frivolous as the Holy Grail or mankind's pathetic debate over whose version of history is correct. Circular arguments over the semantics of faith hold no interest for me. Those are questions answered only through death.† The stark words left Langdon confused. â€Å"Then what the hell is this about?† The man paused for several seconds. â€Å"As you may know, there exists within this city an ancient portal.† An ancient portal? â€Å"And tonight, Professor, you will unlock it for me. You should be honored I contacted you–this is the invitation of your lifetime. You alone have been chosen.† And you have lost your mind. â€Å"I'm sorry, but you've chosen poorly,† Langdon said. â€Å"I don't know anything about any ancient portal.† â€Å"You don't understand, Professor. It was not I who chose you . . . it was Peter Solomon.† â€Å"What?† Langdon replied, his voice barely a whisper. â€Å"Mr. Solomon told me how to find the portal, and he confessed to me that only one man on earth could unlock it. And he said that man is you.† â€Å"If Peter said that, he was mistaken . . . or lying.† â€Å"I think not. He was in a fragile state when he confessed that fact, and I am inclined to believe him.† Langdon felt a stab of anger. â€Å"I'm warning you, if you hurt Peter in any–â€Å" â€Å"It's far too late for that,† the man said in an amused tone. â€Å"I've already taken what I need from Peter Solomon. But for his sake, I suggest you provide what I need from you. Time is of the essence . . . for both of you. I suggest you find the portal and unlock it. Peter will point the way.† Peter? â€Å"I thought you said Peter was in `purgatory.'† â€Å"As above, so below,† the man said. Langdon felt a deepening chill. This strange response was an ancient Hermetic adage that proclaimed a belief in the physical connection between heaven and earth. As above, so below. Langdon eyed the vast room and wondered how everything had veered so suddenly out of control tonight. â€Å"Look, I don't know how to find any ancient portal. I'm calling the police.† â€Å"It really hasn't dawned on you yet, has it? Why you were chosen?† â€Å"No,† Langdon said. â€Å"It will,† he replied, chuckling. â€Å"Any moment now.† Then the line went dead. Langdon stood rigid for several terrifying moments, trying to process what had just happened. Suddenly, in the distance, he heard an unexpected sound. It was coming from the Rotunda. Someone was screaming. CHAPTER 10 Robert Langdon had entered the Capitol Rotunda many times in his life, but never at a full sprint. As he ran through the north entrance, he spotted a group of tourists clustered in the center of the room. A small boy was screaming, and his parents were trying to console him. Others were crowding around, and several security guards were doing their best to restore order. â€Å"He pulled it out of his sling,† someone said frantically, â€Å"and just left it there!† As Langdon drew nearer, he got his first glimpse of what was causing all the commotion. Admittedly, the object on the Capitol floor was odd, but its presence hardly warranted screaming. The device on the floor was one Langdon had seen many times. The Harvard art department had dozens of these–life-size plastic models used by sculptors and painters to help them render the human body's most complex feature, which, surprisingly, was not the human face but rather the human hand. Someone left a mannequin hand in the Rotunda? Mannequin hands, or handequins as some called them, had articulated fingers enabling an artist to pose the hand in whatever position he wanted, which for sophomoric college students was often with the middle finger extended straight up in the air. This handequin, however, had been positioned with its index finger and thumb pointing up toward the ceiling. As Langdon drew nearer, though, he realized this handequin was unusual. Its plastic surface was not smooth like most. Instead, the surface was mottled and slightly wrinkled, and appeared almost . . . Like real skin. Langdon stopped abruptly. Now he saw the blood. My God! The severed wrist appeared to have been skewered onto a spiked wooden base so that it would stand up. A wave of nausea rushed over him. Langdon inched closer, unable to breathe, seeing now that the tips of the index finger and thumb had been decorated with tiny tattoos. The tattoos, however, were not what held Langdon's attention. His gaze moved instantly to the familiar golden ring on the fourth finger. No. Langdon recoiled. His world began to spin as he realized he was looking at the severed right hand of Peter Solomon. CHAPTER 11 Why isn't Peter answering? Katherine Solomon wondered as she hung up her cell phone. Where is he? For three years, Peter Solomon had always been the first to arrive for their weekly seven P.M. Sunday-night meetings. It was their private family ritual, a way to remain connected before the start of a new week, and for Peter to stay up-to-date on Katherine's work at the lab. He's never late, she thought, and he always answers his phone. To make matters worse, Katherine was still not sure what she was going to say to him when he did finally arrive. How do I even begin to ask him about what I found out today? Her footsteps clicked rhythmically down the cement corridor that ran like a spine through the SMSC. Known as â€Å"The Street,† the corridor connected the building's five massive storage pods. Forty feet overhead, a circulatory system of orange ductwork throbbed with the heartbeat of the building–the pulsing sounds of thousands of cubic feet of filtered air being circulated. Normally, during her nearly quarter-mile walk to her lab, Katherine felt calmed by the breathing sounds of the building. Tonight, however, the pulsing had her on edge. What she had learned about her brother today would have troubled anyone, and yet because Peter was the only family she had in the world, Katherine felt especially disturbed to think he might be keeping secrets from her. As far as she knew, he had kept a secret from her only once . . . a wonderful secret that was hidden at the end of this very hallway. Three years ago, her brother had walked Katherine down this corridor, introducing her to the SMSC by proudly showing off some of the building's more unusual items–the Mars meteorite ALH-84001, the handwritten pictographic diary of Sitting Bull, a collection of wax-sealed Ball jars containing original specimens collected by Charles Darwin. At one point, they walked past a heavy door with a small window. Katherine caught a glimpse of what lay beyond and gasped. â€Å"What in the world is that?!† Her brother chuckled and kept walking. â€Å"Pod Three. It's called Wet Pod. Pretty unusual sight, isn't it?† Terrifying is more like it. Katherine hurried after him. This building was like another planet. â€Å"What I really want to show you is in Pod Five,† her brother said, guiding her down the seemingly endless corridor. â€Å"It's our newest addition. It was built to house artifacts from the basement of the National Museum of Natural History. That collection is scheduled for relocation here in about five years, which means Pod Five is sitting empty at the moment.† Katherine glanced over. â€Å"Empty? So why are we looking at it?† Her brother's gray eyes flashed a familiar mischief. â€Å"It occurred to me that because nobody is using the space, maybe you could use it.† â€Å"Me?† â€Å"Sure. I thought maybe you could use a dedicated lab space–a facility where you can actually perform some of the theoretical experiments you've been developing for all these years.† Katherine stared at her brother in shock. â€Å"But, Peter, those experiments are theoretical! To actually perform them would be almost impossible.† â€Å"Nothing is impossible, Katherine, and this building is perfect for you. The SMSC is not just a warehouse of treasures; it's one of the world's most advanced scientific research facilities. We're constantly taking pieces from the collection and examining them with the best quantitative technologies money can buy. All the equipment you could possibly need would be here at your disposal.† â€Å"Peter, the technologies required to run these experiments are–â€Å" â€Å"Already in place.† He smiled broadly. â€Å"The lab is done.† Katherine stopped short. Her brother pointed down the long corridor. â€Å"We're going to see it now.† Katherine could barely speak. â€Å"You . . . you built me a lab?† â€Å"It's my job. The Smithsonian was established to advance scientific knowledge. As secretary, I must take that charge seriously. I believe the experiments you've proposed have the potential to push the boundaries of science into uncharted territory.† Peter stopped and looked her squarely in the eyes. â€Å"Whether or not you were my sister, I would feel obliged to support this research. Your ideas are brilliant. The world deserves to see where they lead.† â€Å"Peter, I can't possibly–â€Å" â€Å"Okay, relax . . . it was my own money, and nobody's using Pod Five right now. When you're done with your experiments, you'll move out. Besides, Pod Five has some unique properties that will be perfect for your work.† Katherine could not imagine what a massive, empty pod might offer that would serve her research, but she sensed she was about to find out. They had just reached a steel door with boldly stenciled letters: POD 5 Her brother inserted his key card into a slot and an electronic keypad lit up. He raised his finger to type his access code, but paused, arching his eyebrows in the same mischievous way he always had as a boy. â€Å"You sure you're ready?† She nodded. My brother, always the showman. â€Å"Stand back.† Peter hit the keys. The steel door hissed loudly open. Beyond the threshold was only inky blackness . . . a yawning void. A hollow moan seemed to echo out of the depths. Katherine felt a cold blast of air emanating from within. It was like staring into the Grand Canyon at night. â€Å"Picture an empty airline hangar waiting for a fleet of Airbuses,† her brother said, â€Å"and you get the basic idea.† Katherine felt herself take a step backward. â€Å"The pod itself is far too voluminous to be heated, but your lab is a thermally insulated cinder- block room, roughly a cube, located in the farthest corner of the pod for maximum separation.† Katherine tried to picture it. A box inside a box. She strained to see into the darkness, but it was absolute. â€Å"How far back?† â€Å"Pretty far . . . a football field would fit easily in here. I should warn you, though, the walk is a little unnerving. It's exceptionally dark.† Katherine peered tentatively around the corner. â€Å"No light switch?† â€Å"Pod Five is not yet wired for electricity.† â€Å"But . . . then how can a lab function?† He winked. â€Å"Hydrogen fuel cell.† Katherine's jaw dropped. â€Å"You're kidding, right?† â€Å"Enough clean power to run a small town. Your lab enjoys full radio-frequency separation from the rest of the building. What's more, all pod exteriors are sealed with photo-resistant membranes to protect the artifacts inside from solar radiation. Essentially, this pod is a sealed, energy-neutral environment.† Katherine was starting to comprehend the appeal of Pod 5. Because much of her work centered on quantifying previously unknown energy fields, her experiments needed to be performed in a location isolated from any extraneous radiation or â€Å"white noise.† This included interference as subtle as â€Å"brain radiation† or â€Å"thought emissions† generated by people nearby. For this reason, a university campus or hospital lab wouldn't work, but a deserted pod at the SMSC could not have been more perfect. â€Å"Let's go back and have a look.† Her brother was grinning as he stepped into the vast darkness. â€Å"Just follow me.† Katherine stalled at the threshold. Over a hundred yards in total darkness? She wanted to suggest a flashlight, but her brother had already disappeared into the abyss. â€Å"Peter?† she called. â€Å"Leap of faith,† he called back, his voice already fading away. â€Å"You'll find your way. Trust me.† He's kidding, right? Katherine's heart was pounding as she stepped a few feet over the threshold, trying to peer into the darkness. I can't see a thing! Suddenly the steel door hissed and slammed shut behind her, plunging her into total blackness. Not a speck of light anywhere. â€Å"Peter?!† Silence. You'll find your way. Trust me. Tentative, she inched forward blindly. Leap of faith? Katherine could not even see her hand directly in front of her face. She kept moving forward, but within a matter of seconds, she was entirely lost. Where am I going? That was three years ago. Now, as Katherine arrived at the same heavy metal door, she realized how far she had come since that first night. Her lab–nicknamed the Cube–had become her home, a sanctuary within the depths of Pod 5. Exactly as her brother had predicted, she had found her way through the darkness that night, and every day since–thanks to an ingeniously simple guidance system that her brother had let her discover for herself. Far more important, her brother's other prediction had come true as well: Katherine's experiments had produced astonishing results, particularly in the last six months, breakthroughs that would alter entire paradigms of thinking. Katherine and her brother had agreed to keep her results absolutely secret until the implications were more fully understood. One day soon, however, Katherine knew she would publish some of the most transformative scientific revelations in human history. A secret lab in a secret museum, she thought, inserting her key card into the Pod 5 door. The keypad lit up, and Katherine typed her PIN. The steel door hissed open. The familiar hollow moan was accompanied by the same blast of cold air. As always, Katherine felt her pulse rate start to climb. Strangest commute on earth. Steeling herself for the journey, Katherine Solomon glanced at her watch as she stepped into the void. Tonight, however, a troubled thought followed her inside. Where is Peter?

Antitrypsin Deficiency

Alpha- l -Antitrypsin (AAT), is a chemical synthesized in the liver and circulating throughout via bloodstream. Also known as Alpha- l -Proteinase Inhibitor (A1 -PI), it is a member of the serpin or the serine protease inhibitor family. Its physiological target is elastase.A normal individual inherits two AAT genes: one from each parent. Nevertheless, when individuals inherit two abnormal AAT genes they tend to show symptoms of alpha-1 deficiency. Some people inherit only one abnormal gene and they are called alpha-1 â€Å"carriers. † Alpha-1 is therefore purely a genetically inherited condition.According to the American Thoracic Society (2006), risk of major health problems in a person with one abnormal gene or a carrier may be lower as compared to a person with two abnormal genes (American Thoracic Society, 2006). WHO (2008) categorizes Alpha- l -Antitrypsin Deficiency (Alpha-1) as a genetic disorder that can cause liver and lung disease in adults and children. Alpha-1-antit rypsin (AAT) deficiency is associated with 85%-90% reduction in serum concentrations of AAT. This causes increased risk for liver and lung ailments such as cirrhosis, hepatocellular carcinoma and emphysema (Stoller, 2005; Primhak and Tanner, 2001).In normal and healthy individuals, the primary role of AAT is to defend the connective tissue of lung against breakdown by a degradative enzyme called neutrophil elastase. In AAT deficient individuals, lack of AAT allows neutrophil elastase to destroy the connective tissue in the lungs (Stoller, 2005) and apart, in affected individuals, deficiency of blood levels below a level called â€Å"protective threshold† value makes them vulnerable to emphysema. This conditional may usually occur in prime of life, i. e. by age 40 even though there is absence of added risk factors such as cigarette smoking (Stoller, 1998).Polymerization of a mutant AAT protein in the liver cells, along with abnormal accumulation of AAT in the liver ends in hep atocellular injury (Primhak and Tanner, 2001). It is believed that this abnormal accumulation of AAT within the liver cells is mainly due to a structural abnormality of the AAT protein. Normally, it is secreted from the hepatocyte and circulates through bloodstream, but in abnormal conditions it accumulates within liver cells leading to deficiency of AAT in the blood (Brantly et al. , 1988).The mutant AAT molecules are usually retained in the endoplasmic reticulum of the hepatocyte and are also hepatotoxic . Teckman et al. (1996) reveals that these retained AAT appear to be periodic acid-Schiff (PAS)-positive, diastase-resistant eosinophilic inclusions in the periportal hepatocytes. Alpha-1 antitrypsin deficiency disorder occurs also in newborns. Primary symptoms in newborns are jaundice, swelling of the abdomen, and poor feeding. In late childhood or adulthood Alpha-1 disorder can be detected by symptoms such as poor appetite, fatigue, swelling of the abdomen and legs or abnormal l iver tests.

Comparative politics Research Paper Example | Topics and Well Written Essays - 1000 words

Comparative politics - Research Paper Example ctions and public policies with particular focus on the relationship between political culture and individual or group behaviors as well as how the individual/group behaviors are related with public policy outputs. With regard to the relationship between political culture and individual and group behaviors, political culture significantly influences both individual and group behaviors in various countries. This is largely attributed to the fact that political culture deeply impacts on the way individuals see their political world and ultimately shape their behavior within their political world. For example, in a democratic political culture, individuals and the society in general often tend to actively participate in the political processes are pursue their interests freely as long as they do not infringe on the rights of others. Generally, in relations to individualistic view of governmental policies, political culture influences the individuals view of the practices of who gets what, when and how in the society. Contrastingly, in an authoritarian political culture, individuals are generally raised to believe that the interest of the state and the institutions serving the state overrides their individual interests and personal freedom1. For example, an empirical research conducted by Tezcà ¼r et al. (2012) to investigate the support for democracy in Iran revealed that the political culture in the country has a significant negative impact on the support for democracy in the Islamic State. Using a national survey, the researchers particularly found out that the dominant political culture in Iran is closely intertwined with religiosity and this has influenced the popular support for the Islamic regime and lower levels of support for democracy (Tezcà ¼r et al., 2012: 238). In the comparative public theoretical analysis, the groups in the political societies are easily influenced by the charismatic leaderships exhibited to the. Populist ideas of political cultures by

Ethical issues surrounding children advertising Essay

Ethical issues surrounding children advertising - Essay Example The organization tends to do those activities that could earn them maximum returns but doing marketing ethics would earn them a competitive advantage for a longer period of time (Kotler and Armstrong 1999). A business does well when they are focused in satisfying the needs of the customers then their competitors as per the requirement of their target market. As the world are getting more savvy about their rights in getting a desired product, the company has to adhere ethical values rather than just providing the products. Customers develop a positive attitude towards the organization when it behaves ethically. A company that tends to follow otherwise leads to the negative behavior from the customers and results in dissatisfied customers and a negative publicity and eventually losing a customer. So, forming an ethical advertisement that would target the children in a sociably ethical manner would earn the company’s revenues (Hebert 1998). In this paper, the effects of advertise ment on children’ attitude and behavior and social upbringing is discussed by addressing different issues and literature that currently exists on this subject. Children have a mentality of learning things very quickly and they have a nag of remembering those things that they often see in their childhood. Everything that they pick up these days has an essence of advertising in it. Cartoons are no longer fun and excitement nowadays, but the commercials for a certain toys are more attraction to them. But the most significant thing that we want to ask ourselves is what it has done to our children and what effect it may cause in the future. The advertisements that were made previously were subtler and every child that was asked about the future aim they would prefer being a doctor, or an engineer or a pilot. But due to the effects of these commercials on children they prefer to make money. They have been converted into a materialistic non-thinker (Paula 1998). Advertising agencies have pretty much made these children to force their parents to buy them the latest stuff that has been in the advertisements and magazines. The kids are literally begg ing parents for the newest toys and children are the first in line to get them. Many of them have the feeling that if they would not get these toys then their friends would not like them. Now advertising agencies have help from the psychologists that tells them how to target these children and are barraging the kids will all sorts of commercial which would attract them. These advertisements have become so severe that these psychologists have taken this matter to the government to put an end to this situation. The task force has studied the situation and the effects that it has on the children. But some psychologists would start protesting about it because they think they are not doing anything wrong. They have a viewpoint that they are making these children better consumers so it would be helping them to make good decisions (Clay 2000). The children are being exposed to the product that is offered in the market but there are no studies that have justified the effect of advertisement s on these kids and their behaviors to force their parents in making the purchase decision. This has caused a depression for certain parents and children and has caused low self-esteem of not buying the product that

Sustainable Housing Dissertation Example | Topics and Well Written Essays - 3000 words

Sustainable Housing - Dissertation Example The construction industry in the United Kingdom is faced with myriad challenges related to the establishment and implementation of building and construction techniques and policies that would not only meet the immediate housing needs of the society but also ensure that future generations meet their survival needs (Macy & Young, 1998). As a result, the sustainable housing policies sought would help ensure that houses built are ideal, comfortable and eco-friendly. Besides known stakeholders in the construction industry such as construction companies, the other parties involved in the promotion of sustainable construction are commercial institutions such as banks and housing and mortgage firms, which support green building projects by funding (Cole, 1999). Among the benefits that the United Kingdom’s government and citizens enjoy from sustainable housing are eco benefits such as timber frames from sustainable forests, material recycling and rain water capturing. Notably, solar en ergy is also trapped by the designing of sloped roofs. It should however be realized that sustainable housing designs do not in any way jeopardize the design and quality of buildings.Importantly, most sustainable housing projects in the United Kingdom are tailored so that they fit into most types of locations where there are as little as possible negative environmental impacts of such projects Before delving deeper into the subject of sustainable housing in the United Kingdom... This paper thus explores sustainable housing in the United Kingdom. An extensive and exhaustive literature review on the subject of sustainable housing reveals that it is a rather multi-faceted subject that faces a bright future, the current and past challenges notwithstanding. Sustainability Sustainability is a term that is quite common and relevant to a number of subjects and disciplines. Generally, sustainability refers to the ability to tolerate or endure certain situations over a period. Human beings are always driven to act in certain ways so that their well-being is ensured or assured. The well-being in this context refers to the economic, social, political, and environmental dimensions of man’s existence (Atkinson et al., 2007). In addition, sustainability in its broad sense implies the idea of unity and interdependency occasioned by the mutual responsibilities among living and non-living things. Although sustainability is used excessively to refer to the various econo mic and progress-oriented strategies, the philosophical inferences of the term sustainability extend to ecological and biological systems and their diversity, which ensures their productivity and viability over time (Cole, 1999). Therefore, sustainability is more than just the mere economic perspectives that man exploit in providing stewardship in the management of creation and consumption of resources (Atkinson et al., 2007). By ensuring that the environment and the ecosystems remain healthy and safe all the time, humans and other organisms are provided with the necessary goods, service and environments. Housing as an important element in the lives of human beings must be provided either by private citizens for themselves or by governments

Business proposal Essay Example | Topics and Well Written Essays - 1250 words

Business proposal - Essay Example Category 1 to category 4 represent some of the different periods that the business may experience during its operations and assists in developing an individual expense report since high category of 4,will mean high periods of the business and necessary adjustments to the expense report made. Therefore, expenses entail on the type of category experienced. During high categories such as category 4, expenses reduce since the category expects high expenditure affecting savings of the business. Series 1 and 2 shows some of the downs and falls of the business. It enables an individual to determine the periods of savings and expenditures of the business and hence reducing costs and maximizing on profits. Saving from wages enables an individual to have plans for future development of the business. Some of anticipated problems in developing the business plan include lack of enough financial resources and inadequate time for the individual business expense report to take effect. The use of SMART (specific, measurable, applicable, reliable and time range aspects) analysis helps in solving some of the major problems experienced in development of the business proposal. The use of SMART analysis enables the problems of development in the business proposal solved and enable for the progress of the proposal. The use of SMART analysis enables one to compare current household expenditure with future developments of the same expenditure. Specific Problems of the business are handled easily and using realistic approaches of SMART analysis, solutions of the future are managed using an individual expenditure report. Therefore, the development of a business proposal has many varied benefits to the business, which enables prosperity and developments of the company in many varied and effective ways. Period of SMART analysis enables for the existence of an average annual pay of sixty thousand, which enables business individuals and

Five Forces of Competition Model Coursework Example | Topics and Well Written Essays - 250 words

Five Forces of Competition Model - Coursework Example However, because of the quality of products coupled with a large portfolio of product brands, Apple has been able to survive the competition. Thus, because of the competition, Apple Inc.’s position in the industry cannot be challenged due to threat of entry of a new firm given the current trends of acquisitions taking place in the industry (Motorola acquisition by Google) is anything to go by implying new firms with same old or new technology will have to be acquired to survive competition from the already established companies. Finally, the strong bargaining power of buyers and suppliers is proving a challenge to Apple because the company cannot raise prices for its products due to availability of close substitutes (Michael, 2008). However, Apple has embarked on a strategy of developing differentiated high-quality products for its consumers, which seems to be giving the company a competitive edge due to customer loyalty. Ultimately, based on my analysis, I believe the industry is still young and lucrative for Apple Inc. to continue thriving if they keep on pursuing their goals of creating high-quality and pursue t he goal of goal of customized products for

Creativity and Group dynamic Assignment Example | Topics and Well Written Essays - 750 words

Creativity and Group dynamic - Assignment Example When Danny and Rusty set out to find a team for themselves, they were looking for people who were either too smart in what they do, or they thought differently. This team was made up of people who were unique in their own way, yet when they worked together on this plan, they got successful in what no one else could do. Each of the team member was creative is his own way. They all thought of brilliant ideas and carried out the entire plan successfully. They were however different from each other. In one occasion we could see two of the men were acting like gays which annoyed their other team member. There were white men and there were black men, there were Americans and there was even a Chinese, there were 18 year old boys and 50+ year old man as well. What brought success to the team was how they gelled in with each other; how they accepted each other as they are and worked together as a team. What is remarkable about the group dynamics of this team is that how they communicated well with each other and how they knew about the strengths and weaknesses of each other. While working in a team it is very important that you know each other very well; you should know your team member’s strengths and their weaknesses as well. ... Although each member was creative in his own domain, there were obviously some limitations. Some members could not practice their creative ideas because they did not appeal to their other team members. There were also limitations from the environment. While you are working in a group, you have to take decisions that are approved by everyone, especially the leader. You simply cannot practice your creativity without the agreement of you teammates. And this leads to creative thinking in limitations. When creativity is at peak, an individual or group can also innovate new product, service or an idea. In this movie, they innovated new ways of robbery. Although the idea does not bring something new that helps the society, but it did create a new way of completing their mission. Although the movie is about robbery, we could clearly the aspect of creativity and group dynamics in their mission. From the way team was formed, to how Danny led it, to how they carried out all the tasks; it showed a great team where all members had only one focus-to steal the vault’s money. Bibliography Naiman, L. (2010). What is Creativity? Retrieved May 21, 2011, from Creativity at work:

Wright Brothers patent cases and influence on aviation Term Paper

Wright Brothers patent cases and influence on aviation - Term Paper Example This was way back in 1903 and two years later they created the aircraft which was the first empirically done-wing aircraft. Even though they might not be considered the first to develop a flying experimental airplane, they are credited for being the pioneers in inventing an aircraft that could be controlled with a fixed wing energized aircraft (John, 2004). Their essential success was in the construction of the three-axis control that helped the pilot to maneuver the airplane successfully and to sustain the balance it needed. This mechanism came to be the norm and is still the benchmark on fixed wing airplane of all types (John, 2004). From the start of their aviation creativity, the two brothers put their efforts into solving the puzzle of flying. Besides, they made attempts to patent their invention to prevent imitators who would outdo them in the long-run. From their invention, there was a great influence on the aviation industry that brought about the current modern airplanes. .. . However, some authors argue that the Wright Patent cases had a very retrogressive impact on the American aviation during the early nineteenth century (Parish, 2004). However, the precedents set in these cases perceived in the context of the disparity in the opinions of the military amongst the different aircrafts producer; it seems valuable to the current time period. The connection between the training pilots and the producing firms was to a large extent solidified by the social relations. The Wright Brothers’ patent case was complicated by the various technological details which involved use of diagrams that necessitated the readers and users to see the finer details under its description. The main details were well understood by the users. Fundamentally, the patent cases placed the American aviation industry on a slow growth. The American aviation had all the rights to be first ones to invent a flying machine. This was not possible under the Wright Brothers’ patent t actic. This eventually impeded the growth of the aviation industry in America. Turning the attention to the United States military aviation, the Wright brothers’ patent case had significant influence on aspects such as politics, technology, culture and the entire organization where their evolution was stunted immensely. Lack of funding by the federal government was another drawback to the military aviation owing to the patent cases which disrupted the civilian opinion on the aeronautic constituency. The various ligation cases by the Wright Brothers disrupted the development of technology in the American aviation industry and reduced the pace of the manufacturing capacity of the American aviation industry. Even though the experience of war assisted in